AdTech in 2024: What does the future hold?
It’s that time of year when we reflect on the past 12 months and look forward to what’s to come. [...]
Blog, News & Updates
Attention: The Saving Grace of Measurement? Or Another Industry Fad?
Advertisers strive to reach their target audiences. That’s a given. But, long gone are the days of simply ‘reaching audiences’ [...]
Will Supply-Path Optimization Solve Efficiencies within AdTech?
In the ever-moving, fast-paced world of digital advertising, staying ahead of the curve is a perpetual challenge. Advertisers are continuall [...]
Embracing Change: The Power of Pivot in Business
Not everybody likes change. Change often brings disruption, confusion and a feeling of being unsettled. But learning to embrace change, [...]
The Rise of Retail Media
In recent years, the retail landscape has witnessed a significant transformation, driven by technology and changing consumer behaviors. One [...]
The Minds Behind LaunchPad.
Continuing on from our earlier blog with co-founder and CEO, Guy Jackson, we interview our co-founder, Remy Wasyluk, to understand [...]